guptaanuj
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VH1 Hip-Hop Hustle- D12,MobbDeep,ObieTrice - ? -Mumbai,Delhi
VH1 GOES HARDCORE FOR THIS YEAR’S ‘Vh1 HIP HOP HUSTLE’
DJ Whoo Kid & Scratch to perform..
Finale act is one of the following:
a) D12
b) Mobb Deep
c) Obie Trice
India - the new destination for hip hop? Yes, you heard it here first – Vh1, India’s only international music and lifestyle channel, brings in India's biggest hip hop invasion ever with ‘Vh1 Hip Hop Hustle’ for the second year. And this time, it’s hardcore.
Having spent 14 years in the hip hop business and recently signed to 50 Cent’s label G-Unit, the finale act is one of the following:
a) D12
b) Mobb Deep
c) Obie Trice
The chosen act – to be announced later - will rock the house on 2nd November at Enigma, Mumbai and on 4th November at Elevate, Noida.
Says Keertan Adyanthaya, Vice President & General Manager - Vh1 India, “Whether it’s in tune with the new appetite for bling, or increased spending, or just a trend that’s invading the world, hip hop is coming into its own in the country. Our show of the same name Vh1 Hip Hop Hustle which airs at Saturday 10pm also has had great response and this way viewers can get the hip hop experience both on air and on ground." Speaking on the previous year’s experience, “Last year’s Vh1 Hip Hop Hustle act Flipsyde was fairly new on the scene and their visit to India was successful enough for them to make a repeat visit this year. Now, we feel that India’s hip hop scene is ready for the hardcore of hip hop. So it’s going to be either D12, Mobb Deep or Obie Trice. We’re not telling yet!”
Leading the way for the D12 / Mobb Deep / Obie Trice performances is DJ Whoo Kid, Best Hip Hop Mixtape DJ 2004 and the official tour DJ for 50 Cent and his label G-Unit. He will perform in Mumbai on 19th October and in Delhi on 20th October.
Then a week later, make way for UK’s Scratch who will perform at Enigma in Mumbai on 26th October and in Delhi on 28th October. Scratch is resident DJ of UK’s biggest and 10 year old hip hop night. He has opened for Eminem, Black Eyed Peas, Prince, Macy Gray, Outkast & Cypress Hill amongst many others.
Passes for each event will be available at the respective venues – Enigma in Mumbai and Elevate in Noida.
Vh1 Hip Hop Hustle is brought to you by Nokia, in association with Lawman Page3 Clubwear, WorldSpace Satellite Radio, Apache from TVS and Lifestyle Partner – PUMA.
About Vh1
An MTV Networks India channel, Vh1 is India’s only 24-hour international music and lifestyle channel, providing music buffs with their daily dose of international music, pop culture, reality TV and celebrity lifestyle. Launched in January 2005, the channel today reaches over 20 million homes across India and is growing rapidly to reach many more. Vh1 has brought the best international music to India, coupled with the biggest stars, the juiciest stories and the latest in your favourite artiste’s life. With an exhaustive music library spanning over 30 years and genres like flower power, punk, rock, reggae, hip hop, pop and many more, Vh1 customizes its music and programme mix to appeal to Indian tastes. Globally, Vh1 is available across 142.8 million households in over 141 territories.
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10/10/2006, 2:12 pm
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